Leading DDoS protection services provider analyzes the true cost of DDoS attacks.

Virginia Beach, VA (Vocus) June 24, 2010 — Black Lotus, a leading distributed denial of service (DDoS) protection services (http://www.blacklotus.net/) company, announced today its new Stopping DDoS Attacks: Cost Management Analysis white paper. The white paper describes the extent of potential DDoS devastation and the most important considerations for preventing DDoS attacks. Additionally, the white paper provides a cost management analysis on preventing DDoS attacks versus stopping DDoS attacks after they are already in progress.

“A DDoS attack and website unavailability can cost a company significant damage in expenses, reputation, and revenue,” says Jeffrey Lyon, President and CEO at Black Lotus. “Our new cost analysis white paper will help customers understand what a DDoS attack is and the types of DDoS protection services they can utilize to protect their business investment. By using our DDoS protection services (http://www.blacklotus.net/), our customers can stop and prevent attacks before it is too late.”

In a DDoS attack, an attacker simultaneously uses multiple computers to bring down a server, completely stopping a website from being available to its visitors and users. A successful DDoS attack dramatically increases traffic to the site resulting in slowed network response and servers refusing new connections. Eventually the server crashes and services stop completely, causing the website to lose visitors, traffic, revenue and even reputation. Black Lotus provides DDoS protection services at every level, from DDoS protected dedicated servers to colocation and web hosting with DDoS protection (http://www.blacklotus.net/), to prevent DDoS attacks.

“A company’s reputation is priceless and customer care is a major factor in building and maintaining a reputation, especially among enterprise businesses,” says Lyon. “The Black Lotus mission is to give you customized protection to secure your business from all attacks so you can remain available at maximum capacity to serve your customers and maintain your position as an industry leader.”

Monetary loss as a result of DDoS attack can vary per hour when services are down depending on the purpose of the website. Losses can include advertisement costs, investing in network infrastructure or web hosting, website development and promotion, loss of revenue from existing customers and loss of potential customers. These losses do not include the costs for service repair and incident response. Black Lotus DDoS protection hosting (http://www.blacklotus.net/hosting/) provides robust and cost-effective DDoS protection solutions to prevent monetary loss.

“Businesses whose online presence is critical, such as online stores, forums, game servers, social networks, and ecommerce companies should act before an attack causes a website to slow down or stop completely,” says Lyon. “Black Lotus DDoS protection solutions are customizable for the scale of your business and the type of IT infrastructure you have giving your business a future free of malicious DDoS threats and attacks.”

Businesses with high traffic websites interested in DDoS protection services are encouraged to download the Black Lotus white paper Stopping DDoS Attacks: Cost Management Analysis at http://www.blacklotus.net/protection/. Learn how to secure your business with DDoS protection from the DDoS prevention experts at Black Lotus.

About Black Lotus

Black Lotus has been providing robust and cost effective DDoS protection (http://www.blacklotus.net/) solutions since 1999. As the first and leading DDoS protection services company, Black Lotus stops robots in their tracks with advanced distributed denial of service protection delivering enterprise grade solutions at a fraction of the cost. The Black Lotus Enterprise network is the only purpose-built DDoS protected hosting network designed to combat distributed denial of service attacks from the ground up utilizing 100% premium name brand bandwidth. Black Lotus delivers hundreds of billions packets safely to their destination each month.

For more information about Black Lotus, visit http://www.blacklotus.net.

In October 2007 we introduced a verification seal program that would allow customers to place a 150 x 150 JavaScript generated image on their site proving that the site was indeed DDoS protected. The JS would reference a customer database we maintain. Unfortunately the seals were not very attractive and not heavily used.

Today we have a much more attractive and lightweight version (5KB vice 7KB) available to all Black Lotus customers with DDoS protection products. It is as follows:

To request this seal please contact us by opening a support ticket at http://www.blacklotus.net/clients .

After nearly two years with the same old look and difficult to navigate site we’ve launched our new and improved, aesthetic, and user friendly site but that’s not all that’s new. We also have a new line of products designed to make choosing your protection easy and signing up even easier. Additionally you’ll also find that purchasing quality DDoS protection is no longer expensive. Our new product line ensures that everyone afford coverage which comes by default with all of the products at our newly expanded Enterprise co-location and dedicated server facility in Los Angeles.

Take a look at http://www.blacklotus.net/protection and enjoy your first glimpse of the future of DDoS protection.

As far as this blog goes we intend to keep busy.  Look forward to announcements,  sales, technical writings, developmental updates, and totally miscellaneous content that we may find useful or interesting.